But Greenpeace UK will just keep re-posting it… Here is the latest email from their Head of Arctic Campaigns, Ben Ayliffe: ———-
I think we might have offended someone. This morning we were shocked to learn that our viral video calling on LEGO to break its lucrative partnership with oil giant Shell has been REMOVED from YouTube!
This controversial new clip has amassed more views and shares than any other video in Greenpeace history. Today, corporate interests are trying to stifle our efforts exposing the LEGO-Shell partnership for what it really is.But we won’t give up that easily. We’ve just reposted the video and it’s ready for you to share far and wide right away! Click here to watch the video they don’t want you to see. Then, if you haven’t already, add your name to the growing global call telling LEGO to stop covering for Shell’s Arctic oil plans.
More than 3 million people have viewed this video in less than three days. People everywhere are sharing it with friends and loved ones, shocked to learn that this dearly-loved children’s toy brand is helping Shell clean up its image. Now our important message is being attacked, and it’s time to ramp our efforts and fight back.
Our ad might have offended the likes of LEGO, Shell, and its corporate pals. But this is nothing compared to what Shell wants to do to our beautiful Arctic. Despite the real risk of a terrible and unstoppable oil spill, it continues to forge ahead to plunder every last drop of oil it can from this pristine environment. The only reason Shell can get away with it is by forming public partnerships with the brands we all love.
And we’re sorry to say this includes LEGO. Their deal involves everything from incentivising fuel purchases with free Lego kits, to plastering the Shell logo on the side of millions of children’s toys. If Shell had its way, it would drill for oil in every corner of the planet. So it’s up to people like you and me to make sure that doesn’t happen. Not now, not ever. Ask Lego to stop its partnership with Shell today.
In the past we’ve helped delay Shell’s plans in the Arctic and opened up the public’s eyes to their dangerous plans. Now Shell is desperately trying to rebuild its reputation by partnering with beloved brands like LEGO. But LEGO doesn’t have to play along. Please watch this video and send your message to LEGO right away.
Let’s move one step closer to kicking Shell out of the Arctic. Thanks for getting involved. Ben Ayliffe Arctic Campaigner Greenpeace